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Understanding The Facebook Ad Account

Knowing the correct levers to pull is vital to successfully managing an Facebook ad account.

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The Facebook ad account can be a deep dark hole of sorry if you do not understand how it works or the things you need to pay attention to. There is way to many features, buttons and function in there.


This section will show you how to set up your account and what metrics to pay attention to.

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Reminder Checklist

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Getting Started

  • Create a Facebook business manager
  • Add Facebook page, Instagram account and staff to your business manager
  • Create an ad account if you don't already have one
  • Place the Facebook pixel on your website

Account Setup Up

  • Create remarketing audiences. Website (pageview, cart, purchase, etc.)
  • Do interest research (more on this later)
  • Create your "top ads" campaign
  • Set up your columns. Focus on conversions (ROAS, CPA, CTR & CPC)

Campaign Set Yp

  • Use a conversion campaign. Make sure your pixel is placed on your website.
  • Create 1 ad set with all your ads first.
  • Choose your targeting
  • Turn your ads into dark posts.
  • Duplicate your ad set an change the targeting to keep testing
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