Alternative to Kit: Hyax
Kit charges more the bigger your audience grows, $815/mo at 100k subscribers, plus 3.5% on every sale. Hyax is $29/mo flat with 0% transaction fees and a full creator platform, not just email.
Pricing at a glance
Kit's Newsletter plan is free up to 10,000 subscribers (with limits). Paid Creator on monthly billing scales with list size, about $239/mo at 25k and up to $815/mo at 100,000 (mid-steps estimated). Plus they take 3.5% + $0.30 on digital sales. Hyax is $29/mo flat with 0% platform fees.
Hyax email cost (optional)
Assumes ~40,000 sends/mo (4 sends to your full list per month). Pick one, /pricing for Resend vs plan caps.
Kit: 5k–10k: Kit Newsletter plan ($0/mo, up to 10k subs, limits). 15k+: Creator, pay monthly (not annual); mid-tier dots estimated between Kit’s published tiers. 3.5% + $0.30 on digital sales on paid plans. Slider defaults to 10k subscribers.
Hyax:Starter plan ($29/mo). Monthly billing, flat pricing, unlimited contacts, 0% platform fees. Does not include raw Resend charges when you use your own API key for unlimited sending. See pricing for email limits and plan caps.
Showing the Starter subscription only ($29/mo). About 40,000 sends/mo is above Starter's included platform sending, so this comparison does not include the email cost of that workload.
Kit vs Hyax: Feature comparison
| Feature | Hyax | Kit |
|---|---|---|
| Content & Publishing | ||
| Blog / Website | Included | Landing pages only |
| AI Writing Assistant | Included | Subject lines only |
| Brand-trained AI | Included | Not included |
| Custom Domain | Included | Not included |
| SEO Optimization | Included | Not included |
| Lighthouse 85+ Score | Included | Not included |
| Email Marketing | ||
| Email Newsletters | Included | Included |
| Email Automations | Included | Paid plans |
| Behavioral Segmentation | Included | Included |
| A/B Testing | Included | Paid plans |
| Email Sequences | Included | Paid plans |
| Unlimited Sends | Included | Included |
| Remove Branding | Included | Paid plans |
| Monetization | ||
| Paid Subscriptions | Included | 3.5% + $0.30 fee |
| Digital Products | Included | 3.5% + $0.30 fee |
| Courses | Included | Not included |
| 0% Platform Fees | Included | Not included |
| Community / Memberships | Included | Not included |
| Platform & Tools | ||
| Analytics Dashboard | Included | Paid plans |
| API Access | Included | Paid plans |
| Link in Bio | Included | Partial |
| Help Desk / Knowledge Base | Included | Not included |
| Visual Workflow Builder | Included | Paid plans |
| Live Chat Widget | Included | Not included |
| Referral Program | Included | Creator Pro only |
| Pricing Model | ||
| Flat Pricing | Included | Per subscriber |
| Unlimited Subscribers | Included | 10k free, then tiered |
| No Transaction Fees | Included | Not included |
Why switch from Kit to Hyax
Saved per month at 100k subs
Kit charges about $815/mo at 100,000 subscribers on monthly billing. Hyax is $29/mo flat. That's over $9,400/year saved.
Transaction fees
Kit takes 3.5% + $0.30 on every digital product and subscription sale. Hyax takes nothing, only standard Stripe fees.
Not email-only
Kit is email marketing. Hyax is a full platform, website, blog, products, courses, community, help desk, analytics, and AI.
Ready to switch from Kit?
Import your content and subscribers. Start building on Hyax today.