Alternative to Mailchimp: Hyax
Mailchimp gets expensive fast as your list grows, $190/mo at 15k contacts, $800+ at 100k. Hyax is $29/mo flat with email, website, courses, community, and AI all included.
Pricing at a glance
Mailchimp Standard scales with contact count, from ~$75/mo at 5k contacts to ~$800/mo at 100k on monthly billing. Advanced segmentation and multivariate testing require the Premium plan ($350+/mo base). Hyax is $29/mo flat.
Hyax email cost (optional)
Assumes ~40,000 sends/mo (4 sends to your full list per month). Pick one, /pricing for Resend vs plan caps.
Mailchimp: Standard plan, monthly billing. Estimates based on published tiers. Free plan capped at 500 contacts. Verify on mailchimp.com.
Hyax:Starter plan ($29/mo). Monthly billing, flat pricing, unlimited contacts, 0% platform fees. Does not include raw Resend charges when you use your own API key for unlimited sending. See pricing for email limits and plan caps.
Showing the Starter subscription only ($29/mo). About 40,000 sends/mo is above Starter's included platform sending, so this comparison does not include the email cost of that workload.
Mailchimp vs Hyax: Feature comparison
| Feature | Hyax | Mailchimp |
|---|---|---|
| Content & Publishing | ||
| Blog / Website | Included | Basic pages |
| AI Writing Assistant | Included | Partial |
| Brand-trained AI | Included | Not included |
| Custom Domain | Included | Included |
| SEO Optimization | Included | Partial |
| Lighthouse 85+ Score | Included | Not included |
| Email Marketing | ||
| Email Newsletters | Included | Included |
| Email Automations | Included | Standard+ |
| Behavioral Segmentation | Included | Premium |
| A/B Testing | Included | Included |
| Email Sequences | Included | Standard+ |
| Unlimited Sends | Included | Plan limits |
| Monetization | ||
| Digital Products | Included | Not included |
| Paid Subscriptions | Included | Not included |
| Courses | Included | Not included |
| 0% Platform Fees | Included | N/A |
| Community / Memberships | Included | Not included |
| Platform & Tools | ||
| Analytics Dashboard | Included | Included |
| API Access | Included | Included |
| Link in Bio | Included | Landing pages |
| Help Desk / Knowledge Base | Included | Not included |
| Visual Workflow Builder | Included | Standard+ |
| Live Chat Widget | Included | Not included |
| Pricing Model | ||
| Flat Pricing | Included | Per contact |
| Unlimited Subscribers | Included | 500 free, then tiered |
| No Transaction Fees | Included | N/A |
Why switch from Mailchimp to Hyax
Saved per month at 100k contacts
Mailchimp Standard costs about $800/mo at 100,000 contacts. Hyax is $29/mo flat, that\u2019s over $9,200/year saved.
Not just email
Mailchimp is an ESP with basic landing pages. Hyax is a full platform, website, blog, courses, products, community, help desk, and AI writing.
Brand-trained AI
Mailchimp has generic AI suggestions. Hyax trains on your brand voice for long-form articles, newsletters, and campaign copy with built-in SEO.
Ready to switch from Mailchimp?
Import your content and subscribers. Start building on Hyax today.