Alternative to Thinkific: Hyax
Thinkific is a solid course platform. But a content business needs more than courses. Hyax gives you courses, a full website, email marketing, community, help desk, and AI, all for $29/mo flat.
Pricing at a glance
Thinkific Start is $99/mo and Grow is $199/mo on monthly billing. Thinkific focuses on courses and digital products, email, blog, and community require external tools. Hyax is $29/mo with everything included.
Hyax email cost (optional)
Assumes ~40,000 sends/mo (4 sends to your full list per month). Pick one, /pricing for Resend vs plan caps.
Thinkific: Start plan ($99/mo) shown up to 40k; Grow ($199/mo) at 50k+. Monthly billing. Verify on thinkific.com.
Hyax:Starter plan ($29/mo). Monthly billing, flat pricing, unlimited contacts, 0% platform fees. Does not include raw Resend charges when you use your own API key for unlimited sending. See pricing for email limits and plan caps.
Showing the Starter subscription only ($29/mo). About 40,000 sends/mo is above Starter's included platform sending, so this comparison does not include the email cost of that workload.
Thinkific vs Hyax: Feature comparison
| Feature | Hyax | Thinkific |
|---|---|---|
| Content & Publishing | ||
| Blog / Website | Included | Basic pages |
| AI Writing Assistant | Included | Not included |
| Brand-trained AI | Included | Not included |
| Custom Domain | Included | Included |
| SEO Optimization | Included | Partial |
| Lighthouse 85+ Score | Included | Not included |
| Email Marketing | ||
| Email Newsletters | Included | Not included |
| Email Automations | Included | Not included |
| Behavioral Segmentation | Included | Not included |
| A/B Testing | Included | Not included |
| Email Sequences | Included | Not included |
| Unlimited Sends | Included | Not included |
| Monetization | ||
| Online Courses | Included | Included |
| Digital Products | Included | Included |
| Paid Subscriptions | Included | Included |
| 0% Platform Fees | Included | Included |
| Community / Memberships | Included | Paid plans |
| Coupons & Bundles | Included | Included |
| Platform & Tools | ||
| Analytics Dashboard | Included | Included |
| API Access | Included | Paid plans |
| Link in Bio | Included | Not included |
| Help Desk / Knowledge Base | Included | Not included |
| Visual Workflow Builder | Included | Not included |
| Live Chat Widget | Included | Not included |
| Pricing Model | ||
| Flat Pricing | Included | Flat tiers |
| Unlimited Subscribers | Included | Course limits |
| No Transaction Fees | Included | Included |
Why switch from Thinkific to Hyax
Saved per month vs Thinkific Start
Thinkific Start is $99/mo and Grow is $199/mo. Hyax is $29/mo flat with courses, email, blog, community, and AI all included.
Full email marketing built in
Thinkific has no email marketing. You need Kit, Mailchimp, or another ESP on top. Hyax has newsletters, automations, sequences, and segmentation included.
AI writing and SEO
Thinkific has no AI writing tools. Hyax writes course content, blog posts, and emails in your brand voice with SEO optimization built in.
Ready to switch from Thinkific?
Import your content and subscribers. Start building on Hyax today.